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MAZDA AUTOMOBILE 04

Mazda previously used a number of different marques in the Japanese (and occasionally Australian) market, including Autozam, Eunos, and Ẽfini, which have since been phased out. This diversification stressed the product development groups at Mazda past its limits. Instead of having a half-dozen variations on any given platform, developers were asked to work on dozens of different models and consumers were confused as well by the explosion of similar new models. One of the oddest sub-marques was M2, used on three rare variants of the Eunos Roadster (the M2-1001, M2-1002 and M2-1028) and one of the Autozam AZ-1 (M2-1015). M2 even had its own avant-garde company headquarters, but was shut down after a very short period of operation. Today, the former marques exist in Japan as sales channels (specialized dealerships) but no longer have specialized branded vehicles. The Carol is sold at the Autozam store (which specializes in small cars), but it is sold with the Mazda marque, not as the Autozam Carol as it once was.

Mazda Automobile